Fulton Platform

Simple pricing

One simple plan.
Everything you need.

Build your restaurant’s direct ordering channel, reward your customers, and keep more of the relationship with one straightforward plan.

$149/month

2% Fulton Rewards contribution

Get started Book a call

Simple pricing

The Fulton Platform plan

$149/month

2% Fulton Rewards contribution

Everything you need to run direct ordering and build lasting customer relationships.

  • Month to month. Cancel anytime.
  • No setup fee and no long-term contract.
  • No fee added to your guests’ orders.
  • Card-processing fees are separate.
Apply for the pilot

2% Fulton Rewards contribution

Coming Fulton Rewards

2% of eligible order value, shown as its own line. It is intended to fund Fulton Rewards, which is coming. Fulton Stars will give customers a platform-wide rewards balance across participating restaurants.

  • Coming: customers will earn Fulton Stars on eligible orders.
  • Coming: Stars are intended to work across participating Fulton Platform restaurants.
  • Included today: your restaurant runs its own separate rewards program.
How Fulton Rewards will work →

Included with your plan

Everything you need to run direct ordering.

Your website, ordering, rewards, customers and restaurant operations, all connected in one platform.

  • Restaurant website

    A beautiful restaurant website on your own domain.

  • Online ordering

    Guests order pickup directly from your restaurant.

  • Search-ready pages

    Pages designed to help guests discover your restaurant online.

  • Online menu

    Keep your menu, photos, categories and pricing organized.

  • Verified reviews

    Collect and show reviews from guests who actually ordered.

  • Google review requests

    Invite guests to review you after a completed order.

  • Rewards

    Run rewards that are specific to your restaurant.

  • Promotions

    Create promo codes and restaurant offers.

  • Orders & kitchen board

    Move orders from New to In progress to Ready.

  • Customers & analytics

    See your customers, sales and popular items.

  • Pickup handoff

    Mark orders ready and picked up to keep the counter moving.

  • Catering requests

    Receive catering inquiries from your website.

  • Add-on suggestions

    Suggest drinks, sides and desserts from your own menu.

Coming later

Even more is on the way.

We’re continuing to build tools that help independent restaurants operate and grow. None of these are available yet.

Fulton Rewards

Coming

Rewards that will travel with your customers.

Fulton Rewards is coming. Fulton Stars will give customers a platform-wide rewards balance across participating restaurants. Restaurant Rewards, included today, stay separate.

Coming How Fulton Rewards is intended to work

  1. Restaurant AA customer places an eligible order.
  2. Customer will earn Fulton StarsIntended to be funded by the 2% contribution.
  3. Fulton Stars balanceOne platform-wide balance.
  4. Restaurant BStars are intended to be redeemable at participating restaurants.

Example

Customer orders
$25.00
2% contribution
$0.50

When Fulton Rewards launches, the contribution is intended to fund customers’ Fulton Stars. Program rules are not final.

  • Fulton Stars

    Fulton Rewards balance

    Coming

    Fulton Stars will give customers a platform-wide rewards balance across participating restaurants.

    320

  • Restaurant Rewards

    Restaurant-specific balance

    Included today

    Run by that one restaurant, and used only at that restaurant. Example: Circle Rewards.

    $4.50

The balances shown are sample values. Fulton Stars balances are not available yet; Restaurant Rewards are, and the two stay separate.

Estimate your month

See what it costs for your sales.

$1,000$20,000

Fulton Platform, for $8,000 in eligible sales

Platform subscription
$149
2% Fulton Rewards contribution
$160

Total each month: $309

The same orders elsewhere (examples)

  • Delivery apps$2,000

    25% commission (example)

  • Another platform$1,050

    $250/mo + 5% + 5% guest fee (example)

  • Fulton Platform$309

    $149 platform subscription + $160 Fulton Rewards contribution

Example assumptions only. Actual third-party fees and pricing vary. Card-processing fees are not included on any side. The Fulton Rewards contribution is shown separately from the platform subscription.

Pricing questions

What does Fulton Platform cost?

Fulton Platform is $149 per month plus a 2% Fulton Rewards contribution on eligible order value. It is month to month, with no setup fee and no fee added to your guests’ orders. Card-processing fees are separate.

What is the 2% Fulton Rewards contribution?

It is the second part of the Fulton Platform price: 2% of eligible order value, shown as its own line. It is intended to fund Fulton Rewards, which is coming. Fulton Stars will give customers a platform-wide rewards balance across participating restaurants.

Is the 2% a Fulton Platform commission?

It is shown as its own line, separate from the $149 subscription, so you can see exactly what you contribute. It is calculated as 2% of eligible order value and is intended to fund Fulton Rewards when it launches.

Can restaurants have their own rewards program?

Yes. Restaurant-specific rewards are included today. They are controlled by your restaurant and can only be redeemed with you, and they stay separate from Fulton Rewards.

Will customers be able to use Fulton Stars at other restaurants?

Fulton Rewards is coming. When it launches, Fulton Stars are intended to work across participating Fulton Platform restaurants. Restaurant-specific rewards available today remain separate.

Are card-processing fees included?

No. Payment-processing fees are separate. Live card payments are still coming, and processing rates will be shown before you turn payments on.

Is there a long-term contract?

No. Fulton Platform is month to month with no setup fee and no long-term contract. Cancel anytime.

Can I use my own domain?

Yes. Connect the domain you already own and your site runs on it. Fulton Platform shows you the DNS records to add; it never changes your DNS for you.

Can I change or cancel my plan?

There is one plan, and it is month to month, so you can cancel anytime.

What features are coming later?

Fulton Rewards (Fulton Stars), in-store kiosk, POS sync, delivery, a branded app, email and text campaigns, push notifications, local listings and live card payments are all still coming. Only the features listed under Included today are available now.

Does Fulton Platform replace DoorDash or Uber Eats?

Fulton Platform is built for direct ordering on your site so you keep more of each order. It focuses on pickup ordering today. Live card payments and delivery are still coming. Marketplace apps can still run alongside while you grow direct orders.

Want a side-by-side view? Compare Fulton Platform with Owner.com, ChowNow, and BentoBox

Your guests. Your relationship.

Apply for a pilotBook a call